SAMUEL SMITH
For this project, we were tasked with redesigning an existing package design. I selected Samuel Smith’s Old Brewery, an esteemed British brewery nestled in Tadcaster, North Yorkshire, renowned for its meticulously crafted organic fruit ale. Retaining the iconic Gothic logo, I embarked on a journey to infuse a fresh, sophisticated aura into the brand. My vision unfolded with a sleek and modern aesthetic, marrying simplicity with elegance. Through a refined, stylized illustration complemented by sans-serif typography, I aimed to bestow upon the brand a contemporary allure, resonating with today's consumers.
STUDENT • PACKAGE DESIGN
SPRING 2017 • ILLUSTRATOR, PHOTOSHOP