PRONG
Prong emerges as a revolutionary advancement in golfing technology, meticulously crafted to elevate golfers' precision in their short game. Entrusted by this pioneering company, I embarked on the journey of shaping their entire identity and brand from its inception. At the core of this branding endeavor lies the creation of a logo that not only embodies the essence of the sport but also intricately conveys its precise utility. Drawing color inspiration from the verdant landscapes of golf courses, the logo incorporates captivating green hues, fostering a seamless alignment with the company's thematic essence. In its entirety, the brand exudes a commanding aura, resonating with the exact visual language it necessitates to stand out in the realm of golfing technology.
PROFESSIONAL • BRAND IDENTITY/PRODUCT DESIGN
WINTER 2021 • DIMENSION, ILLUSTRATOR, PHOTOSHOP