LITTLE OFF THE TOP
Amidst the COVID-19 pandemic, traditional grooming spots like salons and barbershops have faced closures and restrictions, sparking the need for innovative solutions. Introducing 'Little Off The Top' – a dynamic student branding project catering to men's grooming needs during these times. This venture is designed to empower individuals with the essential tools and knowledge required to maintain their hairstyles at home. Through a comprehensive range of tutorials, tools, and premium hair care products, 'Little Off The Top' aims to equip its audience with everything they need while adhering to the principle of simplicity – providing only what's necessary and cutting out the rest. The brand's graphic elements are deliberately crafted to embody this ethos, ensuring clarity and a straightforward message for all users.
STUDENT • BRAND IDENTITY
SPRING 2020 • AFTER EFFECTS, AUDITION, ILLUSTRATOR, PHOTOSHOP, PREMIERE