FEAR THE BIRD
The “Fear the Bird” campaign, orchestrated by Illinois State University, serves as a testament to our institution's rich legacy and collective spirit. This esteemed annual tradition entails the creation of a distinctive apparel piece, crafted by a student designer, subsequently showcased and retailed across campus outlets. In conceptualizing my design, I sought to communicate simplicity and new school aesthetics. By employing custom typography and a simplified redbird logo, These key goals distinguished my design from its predecessors and enabled me to make a lasting imprint on the history of this tradition.
PROFESSIONAL/STUDENT • APPAREL CAMPAIGN
SPRING 2020 • ILLUSTRATOR, PHOTOSHOP