CROSSROADS TRADING
Crossroads Trading Co. is a burgeoning enterprise venturing into the realm of grilling and cookware. This brand caters to the demographic of rugged outdoor enthusiasts, while also appealing to individuals interested in outdoor-style cooking. Crossroads Trading Co. sought a comprehensive branding package, encompassing a logo and associated brand materials, to kickstart their entrepreneurial journey. This prompted me to develop a sleek design that not only highlights its core values rooted in nature but also displays emblematic elements of its primary mission in outdoor cooking.
PROFESSIONAL • BRAND IDENTITY
SPRING 2021 • ILLUSTRATOR, PHOTOSHOP