COACH TYLER
Coach Tyler, a D1 basketball coach by day and a Twitch streamer by night, commissioned me to create a brand for his gaming side hustle. Together we created a striking abstraction of the letter "T," rendered with sleek, sharp angles and blue color palette. Its minimalist design exudes a sense of modernity and sophistication, reflecting Coach Tyler's forward-thinking approach to coaching and streaming. The crisp lines and geometric precision convey a sense of strength and precision, mirroring his strategic prowess both in the competitive arena and online. The cool tones of blue evoke a sense of trustworthiness and reliability, qualities that Coach Tyler embodies in his leadership role. This abstract representation encapsulates the essence of Coach Tyler's brand, instantly recognizable and captivating in its simplicity yet saturated with depth and meaning.
PROFESSIONAL • BRAND IDENTITY
SUMMER 2021 • ILLUSTRATOR, PHOTOSHOP